eCommerce South West 2017

Most businesses don’t have the luxury of choosing whether or not to embrace digital transformation. Growing customer expectations and the ever-present threat of disruptive business models mean that standing still is not an option. Register for your free ticket today to ensure your business is not left behind.


There are over 200 seats to be claimed on a first come, first served basis.

“Would I go again? In short, definitely. It was set up professionally, and was well organised with good speakers, speaking on a good range of topics”

Ben Roberts - Marketing Strategist

Heinnie Haynes


This one-day event is for anyone who is looking to grow, improve and refine their websites' online experiences. The event will be hosted at Paintwork Event Space, Bath Road, Bristol BS4 3EH.

09:00 - 10:00

Welcome & Networking

10:00 - 10:10


10:10 - 10:55

How to Embrace Digital Transformation

Warren Knight

Top 100 Global Influencer - Think Digital First

10:55 - 11:25

The journey to conversion

Tom Sangers & Paul Randall

Head of Search / Senior UX Architect - Evosite

11:25 - 11:45

Coffee Break

11:45 - 12:15

Customer driven digital transformation

James Chudley

Experience Director - cxpartners

12:15 - 12:45

A fresh perspective on what you need to know about growing your international markets

Dr Chui Chui Tan

Strategic Consultant - Beyō Global

12:45 - 13:45

Lunch Break

13:45 - 14:15

Building a Digital Knowledge Centre

Simon Swan

Digital Strategist - Met Office

14:15 - 14:45

How to Build a Billion Dollar App

George Berkowski

CPO Chief Product Officer - Go Compare

14:45 - 15:15

Clarks Digital Journey

Simon Moore & Becci Angood

Digital Solutions Manager / Head of Digital Expansion - Clarks

15:15 - 15:30

Q&A Panel

15:30 - 15:40

Closing speech

15:40 - 16:30

Afternoon Coffee Break & Networking

See our round up of what happened at eCommerce South West 2017

Technology and our understanding of how online shoppers behave are evolving rapidly. Standing still is essentially going backwards. So this was a great opportunity to see what some of the industry leaders are doing.


Paintwork Event Space, Bath Road, Bristol BS4 3EH


Paintworks is served by a number of buses running from the center of Bristol harbor area, from Temple Meads station and between Bristol and Bath: 1, 57, 349 and X39.

From motorways, M4 or M5, take the M32 into central Bristol, then follow signs for Temple Meads station, then continue along the A4 bearing left at Three Lamps junction. Continue for approx half a mile, Paintworks is on the left-hand side. Approximate journey time from the end of M32 is 5 minutes.

Bristol's main train station Temple Meads is just a 10-minute walk away, or 2 minutes in a taxi. Busses going down the Bath Road (A4) leave from Temple Meads every 10 minutes and stop opposite Paintworks at the Paintworks bus stop.

With endless digital possibilities, where do you begin?

Digital technology enables us to do so much, and the pace of change is unlike any other area of business. It's all too easy to get swept along with the tide. Online developments can become detached from a company's strategic goals; planning can be dominated by opinion or the latest 'best practice' article; and sometimes emotional responses dominate: 'we need to be doing this!'

Clear-headed and evidence-based decision making is critical.

Emerging markets are important and often get the most attention. But there are always improvements to be made in established areas. Often these offer a more reliable return. Scoring methods that balance risk and reward will help you ensure you're making the best possible decisions and investing your resources in the most productive way possible.

Involve all stakeholders to get a rounded view of the changes you plan to include in your digital roadmap. In its simplest form, score initiatives by low or high effort and low or high reward. Effort can include time or money. Reward can include customer or strategic value, revenue potential or reducing costs.

And always remember that sustainable change doesn't happen on timing plans and spreadsheets - it happens in the minds and behaviour of your team. Engagement and commitment are everything.

New markets and opportunities are appearing almost daily, but one simple truth remains: without customers you have no business. There are real people behind the sales figures and the website analytics. Keep these people at the centre of your decision making and the rest should follow.

James Shakespeare

Founder of eCommerce South West


A big thank you to all our sponsors who have helped this year.

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